What are the Key Areas to Understand for a Newcomer to Online Business Basics?

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Answered by: Steven, An Expert in the Online Business Basics Category

Hello there!

So, you have made your decision to enter the world of Online Business, but, as a newcomer, you are maybe a little overwhelmed as to where to start. Don't you worry. I've got you covered. The purpose of this post is to introduce you to the essential online business basics that will set you straight on your path to success.

1. First of all, and most importantly, you will want to create a central informational hub for your online business. The two main and most popular options are either a website or a blog. Either, or both, are very easy to set-up in the modern day, and they require very little technical expertise to do so. Providers such as WordPress, Wix, and Squarespace offer free templates and drag-and-drop functionality which makes creating your new site a breeze and a doddle! Not only can you create a website via these platforms, they also offer the possibility to easily integrate a blog into your site. To maximize the visibility of your new site, it is highly recommended to use key words which specifically relate to your service - that way you are far more likely to rank higher on search engine listings for your industry.

2. Once you have your shiny, new, and impressive website/blog up and running, what comes next? Well, when considering the essential online business basics, it has to be the setting up a variety of social media. Social media has exploded in popularity over the last decade, and continues to grow exponentially. The power of these tools for online marketing and customer interaction cannot be underestimated. One of the great things about utilising social media is that they are absolutely free to start using! So, without further ado, get online and sign-up with one, two, or more, of: Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Finish reading this post first though...

3. Next in the progression of online business growth comes online marketing. It could be that you gain sufficient custom or interest from your website/blog and social media accounts. For most new online businesses looking to establish themselves and grow, that is unlikely to be the case. That being said, what are your options, and which offer the most bang for your precious buck? The most consistent, and statistically impressive performers are as follows: Search Engine Optimization, Pay-Per-Click Advertising, Direct Email Marketing, and Social Media Marketing. Without knowing the exact nature of your business, it is difficult to say which would be most appropriate and effective, but, rest assured, if you implement a marketing campaign using the methods described above, statistically, you should see a significant increase of traffic to your site. Increased traffic almost inevitably leads to an increase in interest and sales.


As you are a newcomer to online business, you simply cannot go wrong by following the steps as described above and implementing them as part of your strategy to establish and grow your online business. It could not be a more exciting time to be an entrepreneur. The opportunities and possibilities are almost endless. Online business can seem a daunting proposition, but armed with the suggestions of this post, in no time you will be up, running, and growing. The sky is the limit. Go for it!

Until next time, thank you for reading, and I hope to see you here again soon! All the very best to you in your endeavors.

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